The story of our company starts with Kilimanjaro. In fact, it starts with two Kilimanjaros: Mount Kilimanjaro, Africa’s highest mountain, and Kilimanjaro Lager, a cold, bubbly and refreshing beverage that shares the famous mountain’s moniker. And it was whilst drinking a bottle (or possibly two…) of said Kilimanjaro lager, perched on cheap plastic garden chairs in a small village on the slopes of the mountain that my Co-founder Charles Milton and I came up with the idea that was to become Choose a Challenge.
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